My-Linh Rouil — UX Research & Design

My-Linh
Rouil.

HCI Strategist · UX Research & Design Lead

I lead mixed-method research and design strategy for high-stakes enterprise systems across federal, financial, healthcare, and insurance sectors. From mobile research supporting 200M+ annual interactions to FINRA compliance tools used by 3,400+ firms, I turn evidence, accessibility, content strategy, and design systems into clearer, easier-to-use digital services for some of life's most challenging moments.

Case Studies

A closer look at how I apply research rigor, system thinking, and product design to make enterprise systems easier, safer, and more trusted for users, teams, and the business.

200M+

Annual Interactions

25+

DS Updates

Social Security Administration · 2024-2025

Restoring Confidence in SSA's Design System

I built SSA's first cross-platform design-system validation program post-COVID. The program established the governance framework, ResearchOps infrastructure, and institutional processes that produced 25+ pattern updates touching 200M+ annual interactions.

ResearchOps Design Governance Accessibility · WCAG Mixed Methods

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3,400+

Member Firms

Research Phases

FINRA · Financial Regulatory Authority

Redesigning Compliance for 3,400+ Firms

I led end-to-end UX research and design for FINRA's member-firm compliance portal, translating complex regulatory workflows into clear, accessible experiences for financial professionals navigating critical reporting obligations.

UX Research Product Design Compliance UX Usability Testing Survey Financial Services

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Researcher, Designer, Storyteller.

I'm a DC-based designer and UX researcher with 20+ years of experience building digital products and experiences across government, health, and finance. I have worked as a visual & web designer, ux/interface designer, product designer, and now lead research programs where the stakes are highest — SSA, NIH, FINRA.

I am driven by the belief that design can improve human lives. Design at its best is invisible infrastructure; it removes friction, builds trust, and makes complex systems easy to navigate for real people under real pressure.

As a visual storyteller, I work figuratively, because I care more about people than still life. Behind every face is a story, and what more important stories to tell than the human story.

20+

Years Experience

60+

Products at SSA

200M+

Annual SSA Interactions

164

Pain Points · 6 mo

Resume ↗ LinkedIn ↗ Email Me

Leadership & Strategy

Cross-Functional Leadership
Workshop Facilitation
Stakeholder Management
Executive Storytelling
UX Mentorship · Project Management
Research Strategy
Opportunity Framing
Continuous Discovery · Agile
Decision Framework
AI Adoption & Workflow

Research

Qualitative · Quantitative
AI-Augmented Synthesis
Literature Review · IRB
Contexual Inquiry · User Interviews · Heuristic Reviews
Usability · A/B Testing
ResearchOps · Recruitment Management
Severity × Confidence Scoring

Design & Development

Design Systems
IA · Content Strategy
Data Modeling
Accessibility · WCAG · 508 Compliance
Interaction Design
Web & Mobile Design
Vibe Coding · HTML/CSS
Visual & Brand Design
Rapid Prototyping · AI-Assisted

Governance

Research & Design Governance
Vendor Management · OBM Clearance
Pattern Validation
Inclusive Design
Responsible AI
Stakeholder Strategy
Capacity Building

Tools

Figma · Axure
FigJam · Miro
Adobe Creative Cloud
Claude · Figma Make · v0
Medallia · Qualtrics · Tableau
USWDS · Storybook

My-Linh
Rouil.

Case Studies